• Achieve 40,000 impressions a day for less than the cost of a small
  one color newspaper ad.

• 98% of consumers feel fleet graphics created a positive image for the company.

• 96% said fleet graphics had more impact than billboards.

• 91% of all people notice the words and pictures displayed on trucks

• 75% of consumers develop an impression about a company and its products
  based on its vehicle graphics.

• 29% of consumers said they would base a buying decision on the impression
  they received of a company displaying vehicle graphics.

• 18 million annual impressions generated by one truck in a market
  of 5,000,000 people.

American Trucking Association, Arbitron Outdoor Study, 2001,
Traffic Audit Bureau (TAB) statistics.